Gowling WLG

The 2016 combination of Gowlings in Canada and Wragge Lawrence Graham & Co. in the United Kingdom to form Gowling WLG demonstrates that like-minded firms can work together to give their clients an international alternative to the global mega-firm experience. Gowling WLG now offers their relationship-based model of legal services everywhere in the world their clients need them to be. 

The IESO External Strategy

Ontario’s Independent Electricity System Operator (IESO) is acutely aware of the importance of open dialogue with all its stakeholders. Without their support, they would have no legitimacy. The issues in this sector are complex and divisive but the IESO has thrived by being a great listener and acting on the insight that engagement provides.

CIFAR positioning

The Canadian Institute for Advanced Research (CIFAR) plays in the big leagues of global research and relies on a range of donors and partners to fund what they do. Their story has to convey their proprietary approach to bringing the best together to solve the toughest problems. That’s what makes them unique in the world.

Canadian Museum of Nature

By more explicitly uniting its mandates of science, learning and outreach, the CMN has elevated its impact from a terrific local asset to a vital national resource. It reaches a broad mix of Canadians eager to understand our natural world and visitors keen to experience our iconic nature.

Quark Expeditions Brand Extension

Extending a winning brand without breaking it is one of the top growth challenges of successful companies. The world's leading polar expedition company is doing just that on the strength of its core values and their powerful bond with the explorers whose lives they've helped transform.

U of T / Boundless Campaign 

Today's donors need to know that what you do is going to help them achieve their goals for making a difference in the world. The University of Toronto goes right to the heart of what matters - by asking donors to be Boundless - defying boundaries to achieve transformational outcomes.

Centennial College Strategy Facilitation

New thinking on how strategy gets done asserts that the front line of the organization has to be involved in strategy formulation. Top-down planning that only asks executives to shape the future inevitably falters. Centennial's leadership understands the power of shaping strategic intent on the basis of the collective wisdom of its broadest community.

LoyaltyOne Brand Architecture

The parent of AirMiles is a global B2B provider of loyalty services with a great story to tell about the power of loyalty for any enterprise. They’ve been making the transition from service silos to an integrated B2B presence that allows them to tell a more strategic story and promise greater impact.

SunLife Global Brand Strategy

Can one brand speak to a huge range of customer and consumer segments on three continents? Yes, if you start with deep insight about the relationship people have with their money, and connect with the core values that have defined you as a company for almost 150 years.

TNC Canada Positioning

TNC Canada – an affiliate of the Nature Conservancy - the world’s largest conservation organization – is formalizing its presence in Canada by amplifying, not duplicating existing conservation efforts in Canada. The TNC partnership model that aligns economic, social and conservation goals will help raise the game for everyone committed to large scale conservation outcomes in North America.

MaRS Discovery District

When rapid growth is creating organizational complexity it's easy to lose sight of the fact that your external audiences can't figure it all out. A rigorously external facing brand architecture that simplifies how the world interacts with you can help to make you more accessible and approachable – no matter how complex your mandate. 

InMotive

There is a classic challenge for early stage startups: do you brand for what you’re offering now, or for what you hope to be in the future. In making the change to InMotive from Vicicog, this mechatronics innovator claimed a future-space of innovation in energy efficient technologies, not just today’s product focus.

Candu Energy

Let’s face it. It’s not popular to love nuclear power. But the fact is, Canada’s answer to nuclear has a lot of advantages over the dominant global technology, as a fuel its carbon free and the R&D that accompanies it is a source of vital innovation in food safety, national security and health care. Good reason to make the case for Candu reactors as a global player.

Pfaff Automotive Partners

Two generations of Pfaffs have made this multi-brand dealer one of few automotive retailers that has a brand that is as powerful as its premium products. People who buy Porsche, Audi, McLaren and BMW can basically buy wherever they want. But they choose to buy from Pfaff because of their motorsports heritage and ongoing connection to the love of driving.