Get ready for disruption
Alectra Utilities Brand Strategy The combination of four large Ontario utilities into one was the first step in responding to the need...
Build a business school brand to win globally
The Rotman School of Management at the University of Toronto By most measures, the Rotman School of Management is the top business school...
Launch an iconic Canadian brand
Defining the new Canada Life. Great-West LifeCo has housed a portfolio of insurance companies - Great-West Life, London Life and Canada...
Wrestle with brand architecture
Does your brand architecture make you easier or harder to figure out? Let's face it: Brand architecture - how you present what you do to...
Speak to the innovator in all of us
MaRS Brand Strategy and Architecture MaRS has always struggled with the gap between the value it helps create and the perception of that...
Create a name that creates a category
Koodo Mobile Naming In 2008 Telus knew it needed a sub-brand to help engage younger mobile consumers who were not interested in contracts...
Revitalize a tired brand
RTO/ERO Brand Strategy This remarkable organization quietly and doggedly helps 80,000 retired educators and members stay healthy, active...
Get away with a great pun
Scotiabank L'earn Visa card Anyone who knows me knows I can't resist a good pun. I can't even resist a bad one. So when asked to position...
Create an international legal services brand:
Gowling WLG The 2016 combination of Gowlings in Canada and Wragge Lawrence Graham & Co. in the United Kingdom to form Gowling WLG...
Earn an engagement dividend:
The IESO External Strategy Ontario’s Independent Electricity System Operator (IESO) is acutely aware of the importance of open dialogue...
Answer the question: why us?:
CIFAR positioning The Canadian Institute for Advanced Research (CIFAR) plays in the big leagues of global research and relies on a...
Assert your role as a leader:
Canadian Museum of Nature By more explicitly uniting its mandates of science, learning and outreach, the CMN has elevated its impact from...
Take your brand to new places:
Quark Expeditions Brand Extension Extending a winning brand without breaking it is one of the top growth challenges of successful...
Donor-centred philanthropy:
U of T / Boundless Campaign Today's donors need to know that what you do is going to help them achieve their goals for making a...