Revitalize a tired brand

RTO/ERO Brand Strategy

This remarkable organization quietly and doggedly helps 80,000 retired educators and members stay healthy, active and connected through a broad line-up of benefits, events and programs. Their Foundation supports research in geriatrics and they advocate actively for the interests of seniors across Canada. They needed a brand that reflected the dynamism and spirit of a very engaged community who value education, personal growth and generosity to others. I worked closely with the RTO team and my colleagues from Hambly & Woolley to engage members and their representatives at every stage of the process to arrive at a brand strategy that stresses vitality, continuous learning and community support.