Create a name that creates a category

May 12, 2020

Koodo Mobile Naming 

 

 

In 2008 Telus knew it needed a sub-brand to help engage younger mobile consumers who were not interested in contracts or paying for features they didn't use. I developed the Koodo name, informed by the idea of the Greek kudos, to suggest: hey, good for you; smart choice. The enormous success of Koodo from the moment of launch caused Bell and Rogers to respond by building out their flanking brands, but Koodo has continued to be the brand that defines happiness, choice and freedom in mobility. Partner: Taxi

 

 

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