IESO Brand Strategy
Ontario’s Independent Electricity System Operator (IESO) is at the centre of a power sector that is undergoing fundamental change - from how electricity is generated to how it's distributed, stored and used. New rules are fundamentally changing the regulatory, commercial and security demands of planning and running the Province's power system. What does is mean to be a system operator in this new reality? With a refreshed strategy and deep work on values and culture, I have been working with IESO leadership on articulating a new value proposition for a changed world and a new brand strategy to allow a fresh approach to engaging with a much more diverse and complex stakeholder community.