The Boundless Campaign for the University of Toronto
Today's donors need to know that what you do is going to help them achieve their goals for making a difference in the world. The University of Toronto goes right to the heart of what matters - by asking donors to be Boundless - defying boundaries to achieve transformational outcomes. I worked with the University's Advancement Communications teams on the original strategy behind the Boundless campaign brand and the subsequent years of application, testing and refinement. Through this time I worked with many of the University's schools, faculties and Divisions (e.g. Engineering, Medicine, Hart House, Social Work, OISE, The Munk School) to help them define their voices within the University's brand. U of T recently closed the Boundless campaign having exceeded their $2.5b goal.