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May 14, 2020


Nature United: Positioning and Naming
Nature United – an affiliate of the Nature Conservancy - the world’s largest conservation organization – is consolidating its presence in Canada by amplifying, not duplicating existing conservation efforts. The Nature United partnership model aligns economic, social and conservation goals to raise the game for anyone committed to large scale conservation outcomes in North America. I worked with this incredible team of true change leaders to help articulate the Nature United difference and translate it into messaging and creative direction that would reinforce the unique impact they have. With a new name, identity and story, Nature United continues their incredible work with First Nations, industry, communities and others to achieve meaningful conservation at an unprecedented scale. Partner: Frontier. 

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