
Want to win the future? Pay more attention to now.
In decades of professional life — through multiple recessions, crashes and crises, I have never seen such a tsunami of advice about how to win the future. All of a sudden every pundit has a handy tip-sheet of all the things you’ll need to master for what is definitely coming next, variously described as the new normal, the new not normal, the new now, the new next, the next normal, etc… It all pretty much starts to sound the same. There are no precedents for this global crisi