Answer the question: why us?:
CIFAR positioning The Canadian Institute for Advanced Research (CIFAR) plays in the big leagues of global research and relies on a...
Assert your role as a leader:
Canadian Museum of Nature By more explicitly uniting its mandates of science, learning and outreach, the CMN has elevated its impact from...
Take your brand to new places:
Quark Expeditions Brand Extension Extending a winning brand without breaking it is one of the top growth challenges of successful...
Donor-centred philanthropy:
U of T / Boundless Campaign Today's donors need to know that what you do is going to help them achieve their goals for making a...
Build strategy from the ground up:
Centennial College Strategy Facilitation New thinking on how strategy gets done asserts that the front line of the organization has to be...
Realize the power in the portfolio:
LoyaltyOne Brand Architecture The parent of AirMiles is a global B2B provider of loyalty services with a great story to tell about the...
Build a global brand:
SunLife Global Brand Strategy Can one brand speak to a huge range of customer and consumer segments on three continents? Yes, if you...
Find a distinct role in a crowded field:
TNC Canada Positioning TNC Canada – an affiliate of the Nature Conservancy - the world’s largest conservation organization – is...