If I have to sit through one more pitch to a B2B client with an ad agency that keeps talking about consumer reach and gen pop, I'm think I'm going to explode. For too long, the mainstream agencies have turned their backs on B2B on the assumption that they're not big advertisers. While this may be true, there is still a lot of great work to be done in B2B and it's time the agencies woke up to that. In the meantime, PR firms have been capitalizing on the content marketing craze

Gowling WLG The 2016 combination of Gowlings in Canada and Wragge Lawrence Graham & Co. in the United Kingdom to form Gowling WLG demonstrates that like-minded firms can work together to give their clients an international alternative to the global mega-firm experience. Gowling WLG now offers their relationship-based model of legal services everywhere in the world their clients need them to be.