If I have to sit through one more pitch to a B2B client with an ad agency that keeps talking about consumer reach and gen pop, I'm think I'm going to explode. For too long, the mainstream agencies have turned their backs on B2B on the assumption that they're not big ad...

It’s been a while since Eric Reis published The Lean Startup and you’d think that like most business books, by now it would be lost in the depths of airport bookstore remainder tables. Not this one. Its insight and wisdom have made it a new classic. For any enterprise,...

John Hanna and I have recently launched Upstarts Venture Coaching to serve the needs of entrepreneurs working through the many stages of growth.

The way we see it there is no shortage of advice to start-up founders and entrepreneurs coming from their VCs, accountants,...

I've always had a funny feeling about the brand valuation schemes from the likes of Interbrand, Millward Brown and Brand Finance. I wondered what the so-what was for my clients. Should they strive to boost their rankings? Do higher rankings mean more promising future r...

Like so many of the comfy business contructs that no longer seem to make sense (The Five Forces, The Four P’s and the Three Whatevers…,) the traditional divides of B2B and B2C are becoming less meaningful every day. What has tended to differentiate B2B and B2C has been...