Widespread announcements of the death of the Experience Brand have been wildly exaggerated. People are assuming that things like social distancing, facemasks and sanitizing will kill whatever branded experience they've been competing on. 

I believe not only is winning t...

In decades of professional life — through multiple recessions, crashes and crises, I have never seen such a tsunami of advice about how to win the future. All of a sudden every pundit has a handy tip-sheet of all the things you’ll need to master for what is definitely...