Listener. Sensemaker. Wayfinder

I work with senior decision makers on the fundamentals of how to achieve sustainable success through clear purpose, positioning strategy, multi-stakeholder engagement and internal brand alignment.

 

Situations include mature and early stage organizations in business-to-business, professional services, higher education, health care, financial services, energy, technology and social innovation – categories where value comes from relationships, not just transactions.

 

Clients are category leaders and global companies:

  • Financial services (RBC, Canada Life, Sun Life Financial, CPPIB, OMERS)

  • Higher education and research (The University of Toronto, The Rotman School of Management, CIFAR)

  • Professional and business services (Avison Young, Gowling WLG, McCarthy Tétrault, SNC-Lavalin)

  • Technology and energy (Alectra Utilities, MaRS Discovery District, Panasonic Avionics, Canada Foundation for Innovation, AECL/Candu, The IESO)

  • Culture and social innovation (The Stratford Festival, TIFF, Canadian Museum of Nature, Nature United, The Martin Family Initiative, Doctors Without Borders)

  • Healthcare (CIHI, Dala Lana School of Public Health)

 

Not a traditional consulting model. I work with my clients, their organizations, partners and peers in an interactive exchange that helps to truly engage the executives, academics, lawyers, engineers, actuaries, scientists, health care professionals, advisors and others who are less familiar with - or even skeptical about – strategic positioning and branding. I’ve built a toolkit of research, problem solving, workshopping and engagement techniques to ensure the right voices are heard along the way.

 

A rigorous business background

Prior to developing my own practice, I spent a decade with the Boston Consulting Group and its predecessors in Canada. As a leader in the firm's Organizatonal practice I published and spoke internationally on the topic of creating high-performing organizations.

 

Always giving back

With my  experience as a MaRS Innovation client adviser, a Rotman Mentor, a past Director of The Canadian Scholarship Trust, and as a partner in Upstarts – a venture coaching consultancy – I maintain a special interest in working with young people, early stage companies and social profit initiatives. I devote a significant proportion of my work to pro bono projects with great causes. 

  • Twitter Clean
  • w-flickr

© 2020 MJBraide
 

  • Grey Twitter Icon
  • Grey LinkedIn Icon