Listener. Sensemaker. Wayfinder
I work with senior decision makers on the fundamentals of how to achieve sustainable success through positioning strategy, multi-stakeholder engagement and internal brand alignment.
My clients include mature and early stage organizations in business-to-business, professional services, higher education, health care, financial services, energy, technology and social innovation – categories where value comes from relationships, not just transactions.
I have had the privilege of working with category leaders and global companies in:
Financial services (Sun Life Financial, CPPIB, State Street, IA Clarington, BMO Wealth Management, OMERS)
Higher education and research (The University of Toronto, CIFAR, University of Waterloo, OCAD University and Centennial College)
Professional and business services (Gowling WLG, McCarthy Tétrault, SNC-Lavalin, LoyaltyOne)
Technology and energy (MaRS Discovery District, Panasonic Avionics, Canada Foundation for Innovation, AECL/Candu, The IESO);
Culture and social innovation (The Stratford Festival, TIFF, Canadian Museum of Nature, TNC Canada, Easter Seals)
Healthcare (Bridgepoint Health, CAMH)
My approach is not based on a traditional consulting model. I work with my clients, their organizations, partners and peers in an interactive exchange that helps to truly engage the academics, lawyers, engineers, actuaries, scientists, health care professionals, advisors and others who are less familiar with - or even skeptical about – strategic positioning and branding. I’ve built a toolkit of research, problem solving, workshopping and engagement techniques to ensure the right voices are heard along the way.
Prior to developing my own practice, I spent a decade with the Boston Consulting Group and its predecessors in Canada. With my more recent experience as a MaRS client adviser and as a partner in Upstarts – a venture coaching consultancy – I maintain a special interest in working with early stage companies and social profit initiatives.