No matter where you start, the destination is the same: a compelling value proposition and a winning brand for the customers and stakeholders who matter most.
When you know the world has shifted
and it's time to calibrate using new insight,
a fresh fact base and
Positioning Pulse Check
Let's workshop your
brand and value proposition in
light of new market realities.
Intuitive, productive and fun.
For some, the best approach is
to manage brand and reputation
one small win at a time.
I'm there to keep you on-strategy
Positioning strategy for B2B and relationship brands
I believe the only sustainable source of value is relevance.
Today's high-performing organizations know their customers better than anyone else does
and adapt as their markets shift.
They create value by staying relentlessly relevant, meaningful and agile.
I help organizations achieve this advantage
by defining and articulating who they are, who they matter to and why,
in categories where value is derived from relationships not just transactions.
On My Radar
The kinds of things we can do together